Lydia Mondavi, of the legendary Napa Valley wine family created 29 utilizing the powerful anti-oxidant power of grape seeds, a natural byproduct of the Mondavi family’s winemaking. 29’s exclusive Grape Seed Age-Protecting formula captures the skin’s natural radiance by nourishing and protecting the skin with the potent power of anti-oxidants.

29 was inspired by the extraordinary beauty of California’s Napa Valley and takes its name from the picturesque road that runs the length of this world-famous grape growing region – Highway 29.

Embodying the enterprising American spirit, the magnificent colors reflected in every season and the mystery and luxury that is Napa Valley – 29 is about nature and working with it to capture the perfect balance.

29 by Lydia Mondavi exclusively at Target. Visit for 29’s color cosmetics collection.